• Ecochirp Foundation

How Sustainable clothing can detox our lives?

What comes to your mind when we hear the word fashion?

It may remind you of the ramps or movies. It can take a different shape. It may remind some of a cocktail dress, for some it may be a jumpsuit or a pair of jeans. But whatever our impression of fashion is, we can’t deny the fact that fashion has stolen the limelight. It became so important in our society that it has become a status marker. Intentionally or unintentionally we judge and make an opinion on a person on the basis of their externalities including their clothing and accessories. Once fashion was only in red carpets and in Hollywood and Bollywood. With time, it got an extensive meaning. But today, fashion is in every corner; in streets, colleges, offices, and even in schools. It has become a means to express yourself and make a statement.

But have we ever thought of fashion and clothing as toxic? It can be considered toxic as it acts as a wheel to create certain prejudices in an individual’s psyche. But have you ever thought of fashion and clothing as toxic to our environment?

How does clothing become toxic?

In our wardrobe, we could find clothes made of natural fibres such as wool, cotton or linen as well as clothes of man-made fibres such as the synthetic ones that are made of petrochemicals. The vibrant colours that are used to dye are made of toxic chemicals. The clothes that contain polyester creates pollution and are hard to recycle and decompose. Moreover, when they are washed in washing machines. They shed microfibers that results in increasing the levels of plastics in the oceans. These microfibers are non- biodegradable, and as they can pass through sewage, they pose a threat to aquatic life. Also, they are hard to recycle and take years to decompose. Also, consumers buy more clothes than they need that results in generating more waste. We are producing more than what we can consume and throwing away clothes that are in perfect shape and buying new ones just because of the trend.

Sustainable clothing as an alternative to fast fashion

Sustainable fashion focus is on our wasteful behaviour. As sustainable clothes are made of organic fabric and natural dyes, they last longer and are healthy for the skin. They can be easily decomposed. Thus, through sustainable clothing, one produces less waste. We possess only what we use. Using sustainable clothing can also help in reducing the oceanic wastes. We can practice sustainable fashion in many ways.

Manufacturing clothes as per the demand of the customers can be considered as the fundamental step towards sustainable fashion. These clothes should be of high quality, environmental friendly and also with respect to various traditional aspects. These clothes can be used for a longer time. When the person doesn’t want to wear the cloth anymore, they can hand it over to second hand shops or it can be given to a person who needs it. When the cloth is completely worn out, it can be given to a point where they recycle clothes and thus it can be used again in the manufacturing of new clothes. Another recommended method is to rent, borrow or exchange the clothes.

Ideally speaking, clothes should be used and produced in a manner as mentioned above. But as different individuals, we all have our own needs and likes. So each one of us can find our own sustainable fashion, but we need to remember that “Fair and ethical” should be our first priority. So we can wear green to create a green and healthy environment.

Do you care about the environment? Wish to make a change? Have an idea to resolve issues? ELP is your chance.

We are excited to launch our first edition of the Ecochirp Launchpad program 2020 (ELP2020). ELP is the game-changer for all the budding enviropreneurs. It is a 12 weeks launchpad program for youth-led environmental solutions. This virtual launchpad program with weekly learning modules that includes webinars, mentoring sessions, and weekly tasks that will support you to launch your idea into a validated business plan.

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About The Author: Radhika R is a student of Christ University Bangalore. She is pursuing her Masters in English with Cultural Studies. She completed her UG in English Literature from Kerala. Her areas of interest are mythology and arts

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